Fifth Balkan Print Forum
October 14 - 15, 2010, Budapest, Hungary
The Balkan print media community expands beyond the geographic boarders
More than 200 participants from 14 countries attended the Fifth Balkan Print Forum meeting under the patronage of manroland AG on October 14, 2010. The unique location of the National Széchényi Library in the former Royal palace of the Buda castle district in Budapest introduced an additional sense of affiliation to the Balkan print media community. Attending the event were managers and members of the National Printers Federations, of the Graphic Arts Schools and Universities, of the trade press of Albania, Bulgaria, Croatia, Greece, Hungary, Romania, Serbia, and Turkey; manroland customers; as well as representatives of Intergraf, of the Forum sponsors and supporters; guests from the National Printers Federations and Graphic Arts Universities of Russia and Ukraine.
This fifth anniversary of the Forum was attended by Prof. Gerd Finkbeiner, Chairman of the Executive Board of manroland AG, co-founder and great supporter of the Balkan Print Forum initiative. At the manroland press-conference before the event start he pointed out that for manroland the Balkan Print Forum is a meaningful and important project and activity. "It is for us of high priority to support the Forum and make it a successful regional event, a regional organisation which offers added value to all its participants."
During the last two years the Balkan Print Forum has developed to an institution for providing daily contacts with members, partners, manufacturers and suppliers. Participating in this institution ensures useful contacts and gives the possibility for answering questions, discussing ideas and finding appropriate solutions. As a matter of course the Balkan Print media community is expanding beyond the geographic boarders which proves the importance and the need of more communication in the printing industry of the region.
Communicating on different levels increases the value of the event
Speakers from manroland AG, Muller Martini GmbH, Leonhard KURZ Stiftung & Co.KG, Océ Printing Systems GmbH, Béta-Roll Hengergumizó Zrt. and Infopress Group Hungary Zrt. presented very interesting and innovative information under the motto of the Forum "Premium Printing - High Impact, Good Achievements".
Thomas Hauser, Vice President Corporate Marketing & Communications and Press Officer, manroland AG, Jan Lindström, UPM Sales GmbH, and István Kása, general manager, Kner Printing House, Hungary participated in the discussion panel: "Good Achievements in Packaging Printing", which has been introduced in the event programme for the first time this year. The three company representatives talked about the success formula for packaging printers, how can the machine and the paper manufacturer systematically and effectively support printers in order to generate more value for every print/packaging job, discussed about their ideas and input for implementing new technological solutions in the printing houses and, of course, about important organizational aspects and programmes for printers' training.
Another new successful launch at the Fifth Balkan Print Forum was the presenting of information materials on table-tops during the meeting. manroland AG, main sponsor of the Fifth Balkan Print Forum event, the co-sponsors: Muller Martini GmbH, Océ Printing Systems GmbH and Leonhard KURZ Stiftung & Co.KG, the sub-sponsor UPM, the supporters: Agfa Graphics, Béta-Roll Hengergumizó Zrt., M-real, Weilburger Graphics GmbH and Sappi, as well as the PrintCity Alliance and BD-Expo Kft., the Hungarian representation of Messe Düsseldorf, have exhibited their table-top information materials in front of the event hall. A great number of the Forum participants took advantage of this additional possibility to get up-to-date information, to establish new direct contacts to the suppliers and to discuss important issues.
Interesting and informative presentations
Dr. Csaba Horváth, PNYME-NYPSZ, welcomed the participants in the Fifth Balkan Print Forum and shortly informed about the activities of the Technical Association of the Paper and Printing Industry.
Prof. Gerd Finkbeiner presented his "Perspective Print 2020 - Increasing efficiency and creating value with premium printing". He emphasised: "The topic of the Forum is a very good fit to the present state of the industry and to the present challenges and opportunities. Today we need to really work hard in terms of showing what added value can provide for the different production segments." Prof. Finkbeiner pointed out that the future proof of the printing industry clearly lies in its technological competence and in the product competitiveness and innovation. The new technological applications in value added printing must be a strong commitment to make books, newspapers, magazines, packaging to stand out in its quality, in its glossy appearance, in its attractiveness. Today and in the future this industry needs more joint developments in products and services. Innovations which are the driver for the business have to achieve the performance they are promising using a high level of process optimisation.
In their presentation "Labels and flexible packaging - Web offset solutions" Roland Henn, Managing Director CEE, Muller Martini GmbH, and Bernd Schopferer, Product and Marketing Manager, Muller Martini Druckmaschinen GmbH, introduced the company, showed its activities in the Balkan and East European region and informed the audience about different methods for flexible packaging printing. They analysed why web offset remains attractive for packaging printing and presented a cost comparison of printing methods for wrap-around labels.
Ulrich Bernhard, Sales & Marketing Manager, Europe, Middle East, South America, Leonhard KURZ Stiftung & Co.KG, talked about "Hot Stamping & Cold Foil Transfer - Designs and Trends for the Packaging Industry". His main messages to the audience: "The package identifies the brand, enlightens the brand and sells the brand. The competitive pressure forces you to add value to your brand." Using different samples he introduced very impressively the endless possibilities of hot stamping and cold foil transfer.
"Offset to Digital - me too Business or new Opportunities?" was presented by Engelbert Stranegger, Director Business Development Inkjet Technology, Océ Printing Systems GmbH. Showing the trends in the printing market with the major shift towards short run lengths and one-offs the speaker pointed out the market forces which are driving the industry transformation, as well as the market trends and applications for direct mail, book and newspaper production. Offset versus Digital has been presented on the base of the break-even development as well as using some top printers' strategies.
Tamás Gál, General manager, and Balogh Gábor, Sales and Marketing Manager, Béta-Roll Hengergumizó Zrt., Hungary revealed the role their company is playing in the printing industry of the Balkan region. Their activities were clearly noted in the presentation "From Roland Praktika to Lithoman - from Adriatic to Black See - with Beta-Roll Rubber Rollers".
Imre Lakatos, General Manager, InfoPress Group Hungary Zrt., spoke about "Innovations in the Magazine Printing House". In his curious convincing and optimistic manner he accentuated the continuity of print products and especially magazines. Technological innovation, automation, increasing efficiency and quality of print products are the key points for the industry. The magazine has accompanied us for decades, this print product is very important today and Mr. Lakatos is convinced that it will continue to play a significant role in our future.
Dr. Rossitza Velkova, Coordinator of the Balkan Print Forum, presented the activities of the Balkan Print Forum during the last year and announced the new Initiative for Printers' Education and Qualification - IPEQ. She pointed out that the institution Balkan Print Forum is a strong print media community with a very big potential.
At the Forum session of the representatives of the Balkan and other European Graphic Arts Schools and Universities Ph.D. Yaroslav Uhryn, vice-rector of study process organization, informed about the basic scientific research directions of the Ukrainian Academy of Printing. Dr. Mladen Lovrecek, Secretary General of iarigai, shortly presented the International Association of Research Organizations for the Information, Media and Graphic Arts Industries. Prof. Lidija Mandic informed about the Faculty of Graphic Arts, University of Zagreb, Croatia.
Visiting the MoD Mapping Company
On October 15, 2010 the Fifth Balkan Print Forum participants had the opportunity to visit the Budapest printing house "MoD Mapping Company". The printing house was founded in 1919 as an independent Hungarian military mapping organisation. Today it caries out the primary responsibility to produce mapping materials for the Hungarian Defence Forces. The map printing is performed on one 4- and one 6-colour manroland offset printing machines in size up to 700×1000 mm and 880×1260 mm respectively. Mr. László Németh, Managing Director, Mr. László Buga, Technical Manager, and some other stuff members warmly welcomed the guests. The visitors had a short presentation and a very interesting tour around the printing house. They remained fully convinced that the managers and the staff have good reasons to be proud of the company production which meets the highest quality standards of today. At the end of the visit every guest received a nice present - a relief map of the earth.
The Sixth Balkan Print Forum will take place in Belgrade, Serbia on 27-28 October 2011.