2011/05/30 Big success for manroland Sheetfed Summit: More than 1500 visitors from 75 countres, including 300 professionals from the Balkan and the Easteuropean countries
At the Sheetfed Summit from 16th till 20th of May 2011, manroland showed live how vibrant print is in this online age. With outstanding products and services revolving around ultramodern printing presses, manroland focuses on the needs of print buyers and printers, and reports on the latest trends and equipment in sheetfed offset printing.
"Innovations do not evolve in isolation. Dialogue and communication stimulate ideas and new developments. With the Sheetfed Summit, we have created a platform for a lively exchange of views between users, decision-makers and manufacturers. Ideal conditions for demand-oriented and intelligent solutions covering all facets of sheetfed offset", says Dr. Markus Rall, Executive Board member responsible for sheetfed printing systems.
He continues: "600 million Facebook users, 15 percent of advertising spending going to online media, a million iPad 2 devices sold on one weekend, 17 million iPhones sold in one quarter: the world is online and will become increasingly mobile. A tough competitive environment for print, but as the saying goes: competition is good for business. Today print is more creative and efficient than ever before: with countless enhancement variants, scents, Augmented Reality elements, 3D portrayals, individualization, personalization, and a virtually unlimited variety of substrates. The effect of print is undisputed."
"Multimedia does not simply mean a mix of electronic media forms but instead a concert of all target group-relevant media. Today the focus must be on multisensory. Print is the ideal medium to make all messages, content and products an emotional experience that nobody wants to do without, not now and not in the future", points out Dr. Rall.
At the Sheetfed Summit the spotlight has been on innovative applications for the printing industry:
- Short-run printing with extremely short makeready times
- A perfect, straight-edged delivery stack without any waste sheets
- Fully automated printing with autoprint smart
- Efficient large-format printing in format classes 5 to 8
Many presses have been in full operation: a ROLAND 900, XXL format 8 perfecting press, a ten-colour ROLAND 700 DirectDrive with autoprint smart, a ROLAND 700 HiPrint and ROLAND 500 both equipped with InlineFoiler Prindor, a ROLAND 200 with high pile delivery, a special four-color ROLAND 700 HiPrint, a ROLAND 50 with an envelope feeder and a ROLAND 700 HiPrint HS.
The extensive and eventful program of practice-oriented printing demonstrations has been supplemented by lucid real-life examples, detailed information about the latest technology, and keynote speakers. The Sheetfed Summit has provided valuable stimuli for everyday production and a vibrant industry, for both offset and digital printing.
At the event manroland presented as well two highly productive inkjet printing systems from Océ for continuous feed digital printing in live operation. Their strength lies in production flexibility and various options for individualization of printed products. Prior to the event start Gerd Finkbeiner, CEO of manroland, emphasized: "We will show how inkjet printing systems augment industrial offset printing. Here we are not talking about isolated applications but integrated workflows. We have ambitious plans for our trailblazing alliance with Océ. The aim is to make our customers successful through taking advantage of the dynamic growth of digital printing products, and we promise sustainable, groundbreaking solutions."